Israeli Wineries Set Sights on Philippine Market, Tourists
Jerusalem, 8 December, 2024 (TPS-IL) -- MANILA (PNA) – Israel is pouring its wine into the Philippine market, confident that its products can rival the best in the world.
With a deep legacy of winemaking dating back thousands of years, Israel is now eager to share its fine bottles with Filipino wine lovers and travelers.
At the “L’Chaim! Discover Israeli Wine” event on Dec. 4, the Israeli Embassy in Manila treated wine enthusiasts, hoteliers and distributors to a curated tasting of wines from 15 of Israel’s top wineries.
“The Philippine market has matured, in my opinion. So it’s time,” Israeli Ambassador to the Philippines Ilan Fluss said.
“It’s obvious that we have competition here but what Israel can offer is really the higher end of wines — and we have so much to share.”
In addition to reintroducing Israeli wines to Filipino consumers, the embassy is also aiming to inspire Filipinos to explore Israel’s wineries as part of their travel plans.
Israel, often called the Holy Land, has a winemaking tradition that stretches back over 5,000 years.
“Israel is a country of different cultures, and so is its cuisine,” visiting Israeli Tourism Minister Haim Katz said.
“Tourists can enjoy Mediterranean delicacies, dishes from Arab cuisine, Jewish food, colorful markets, and wine tastings that offer an unforgettable culinary experience.”
L’Chaim, which means “to life” in Hebrew, was the first of its kind hosted by the Israeli mission in the Philippines.
“L’Chaim is more than just a toast. It’s a celebration of life, friendship, and the bright future we are building together,” Fluss said.
Renowned Israeli wine expert and international wine judge Haim Gan was also present to provide insights into Israel’s innovative wine industry, noting its growing recognition and numerous international awards.
Representatives from leading Israeli wineries, including Nir Kuttner of Teperberg, Eddy Gandler of Bin Nun Winery, and Shani Zetuni of Amphorae Winery and Lotem Organic Winery, were among those who presented their finest selections.
